The Boom in Esports Means Growth for Wichita’s Agent Ink

More

When Wichita Story editor Tim O’Bryhim saw the new jerseys for the esports team at Wichita’s Education Imagine Academy [where he teaches history] he was curious about the jersey’s origin. He sought out Agent Ink’s CEO, 24-year-old Joey Nowlin, to talk about the Wichita-based company and its place in what is a very new industry.

Tim O’Bryhim: What is Agent Ink?

Joey Nowlin: An esports merchandising company specializing in jerseys and performance gear as well as streetwear and lifestyle wear for esports teams. What we do is design and produce merchandise for esports teams, content-creators and streamers, as well as setup online fan stores for those teams and fulfill all of their orders.

TO: What motivated you to start this company?

JN: I had been a gamer for my entire life, since as far back as I can remember. At 16 years old, I started getting into graphic design specifically because of video games. I was running an esports team at the time and we needed graphic design for our YouTube channel and social media, so I started teaching myself graphic design. As I was coming out of high school, I didn’t know what I was going to do. I started racking my brain about what I had been good at and what I enjoyed: Graphic design and esports were the two things that came to mind. So, I asked myself if there was crossover. It turns out there was.

I started creating designs for esports teams in 2019. The big turning point was when I submitted a jersey design to an esports contest and it actually won (for a professional team’s jersey). I didn’t expect anything like that to happen. It made think about what the possibilities were for more of this work in that space. It made me realize there weren’t a lot of compelling designs out there. I started doing a lot of jersey design and ultimately got fed up with some random manufacturer misprinting the color and getting the sew lines all wrong. After several occurrences like that, I said, “I wonder if we could be the one-stop shop for that?” So that’s where it started and have been doing it ever since.

It started out with just amateur teams and now have been working with high school, collegiate and professional teams.

TO: Did you have to establish a relationship with manufacturers of the jerseys?

JN: We first started out going overseas. But it was impossible to ensure quality. Going overseas was a disaster. It was almost the end of the company. Now, thankfully, we have an Agent Ink print shop here in Wichita for all our basic apparel and also have jerseys manufactured in the United States as well.

TO: How have you been able to grow your business?

JN: I have been building it from the ground up. Just cold calls every day, trying to build relationships.

TO: Is this one of those industries where it’s so new that there’s little existing competition?

JN: When we started out, it was the Wild West in the sense that there were only one or two other companies doing this in the industry, and they weren’t doing it well. So, there wasn’t much competition at all. We started out as fast as we could fulfilling a need in the market. And now, as esports is growing rapidly, we are seeing competitors crop up that we have to compete with and lock down our slice of the pie.

It’s so new that there may have not been any competitors, but there’s also no budgets. We basically have to explain to people why merchandise needs to be a part of the budget, or why they even need a budget in general. When we first started, there were one or two universities with esports teams. Now there’s over 200 universities in the United States alone with esports teams.

TO: Who are some of your biggest customers?

JN: Wichita State University is a big one; McMurry University [in Texas], Arkansas State University and Valparaiso University in Indiana. And one of the bigger influencers we’ve worked with is Trevor May, a professional baseball player for the New York Mets.

TO: What’s it like operating this nationwide business from Wichita?

JN: Contrary to popular belief, there’s an advantage to being in Wichita. Wichita, and the Midwest in general, is an epicenter of esports for a lot of reasons. We have a number of esports startups in Wichita. One of the biggest being Unified Esports, which is doing great things working with universities.

There are a lot of great minds here inspiring each other. I think someone dubbed us the “Silicon Prairie.” It’s a cool place to be right now. They’ve got their thinking caps on and are really going after it.

TO: What’s next for Agent Ink?

JN: We just partnered with three different esports high school teams in town. We’ve found that high school esports is one of the most exciting places to be. The kids are so passionate, excited and driven, that it’s the right place for us to be right now. Of course, they are in need of merchandise and fan gear.

We are rolling out an initiative to partner with as many high school organizations as possible and discount those service costs for them through sponsorship opportunities. Ultimately our goal is to provide them a quality product and an effective way to raise funds for their program.

Another thing we are excited about is that later this year we will be completely overhauling the quality of our streetwear with the goal of becoming the premium option in the industry with high quality lifestyle and streetwear options. It will be catered toward becoming a more exclusive, premium brand in the industry.

TO: What are the obstacles and challenges you face right now?

JN: Everyone in the industry is doing the same thing: slapping a logo on a shirt. So, it’s a contest of who can do it the cheapest. The consequence of this is that people don’t purchase those products because they are not compelling. Even though it costs less for the school to get a store through our competitors, people don’t buy their merchandise because it’s not compelling. So they don’t raise any money. Our goal is to increase the product quality, increase the design quality, preserve the price, but also increase the earning potential for our clients, so they can generate a profit through fundraisers.

Agent Ink is headquartered in downtown Wichita. You can find out more about the company at:

https://agentink.gg/

Comments are closed.