Big Changes for Wichita Force Football

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The Wichita Force professional indoor football team needs no reminder that when it comes to in-person professional sports, and life in general, the theme of the last two years has been “disruption.” At Tuesday’s Wichita Independent Business Association (WIBA) meeting, the team reintroduced their brand to Wichita with two big announcements: home games will move from the Kansas Star Casino to the Wichita Ice Center; and the team is changing leagues, joining the expanding Arena Football Association (AFA).

Team owner Jeff Martin is billing this year’s team as “The Greatest Show on Turf” and is approaching these two big changes with humility and a desire to learn how to better reach an audience.

“We know we’ve made some mistakes as a team here,” said Tommy Benizio, adviser to the Wichita Force.

Reaching out to people that aren’t necessarily the traditional football or sports fan is part of Martin’s push for growing the team’s fanbase. The team’s kicker might be able to help with that. Billy Perry, better known by his Instagram handle @billyvsco, has 480,000 followers.

“We finally realized you have to diversity: business groups, families that don’t necessarily have an elite athlete, the single mother who can’t afford sporting programs,” Martin said.

To help achieve that success the team is partnering with several local entities, including Clutch House, Great Image Designs, Visit Wichita and WIBA, among others. Martin said he has reached out to successful minor league baseball teams across the country to understand how they are selling out games.

Coach Ene Akpan is excited to be in the new venue, which has 1,000 fixed seats, and hundreds more when the area near the lounge bar is included.

“A smaller venue gets louder which gives you more of a homefield advantage,” Akpan said.

The Wichita Ice Center will also feature new field-level luxury boxes that include upgraded parking and complimentary food and drink.

The Force are taking advantage of the move back to Wichita to partner with the YMCA and the city of Wichita’s Parks and Recreation department in helping develop youth football programs. WIBA president Wendell Funk said he is confident the Force will do a lot for the community in regards to youth football.

“The YMCA lets us practice for free. The youth teams get to play a championship game before our game on our turf. We’ll have a whole section of underprivileged youth that will get in free every game,” Martin said.

In some ways, the AFA presents itself as an answer to the racial problems that have enveloped the National Football League in recent years. The AFA’s three co-founders are all African American and the league emphasizes the importance of racial and gender minorities in its operations.

“The AFA is the first major sports league to be founded on the pillars of diversity, equity and inclusion, with a focus on ethnic minorities and women,” said Lisa Giamo, AFA executive vice president.

The exit from the Champions Indoor football league will produce big changes for road trips. The Force will head south when the season starts in April, with trips across Texas and possibly into Philadelphia, Mississippi, where the now seven-team AFA has recently expanded.

“We are very excited to go to SEC country. We are signing kids that played at Alabama, LSU, Texas, and Texas Tech…” Martin said.

Giamo said the most exciting road trip of all would be in July at the league’s championship game, the “Carrier Cup.” This showdown will take place aboard the USS Lexington, a retired U.S. Navy aircraft carrier anchored in Corpus Christi, Texas.

The AFA’s season runs from April to July. Wichita Force season tickets start at $130 for adults.

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