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Big Changes for Wichita Force Football
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The Wichita Force professional indoor football team needs no reminder that when it comes to in-person professional sports, and life in general, the theme of the last two years has been “disruption.” At Tuesday’s Wichita Independent Business Association (WIBA) meeting, the team reintroduced their brand to Wichita with two big announcements: home games will move from the Kansas Star Casino to the Wichita Ice Center; and the team is changing leagues, joining the expanding Arena Football Association (AFA). Team owner Jeff Martin is billing this year’s team as “The Greatest Show on Turf” and is approaching these two big changes with humility and a desire to learn how to better reach an audience. “We know we’ve made some mistakes as a team here,” said Tommy Benizio, adviser to the Wichita Force. Reaching out to people that aren’t necessarily the traditional football or sports fan is part of Martin’s push for growing the team’s fanbase. The team’s kicker might be able to help with that.